A great photograph is about optics, the skilful manipulation of light, combined with intelligent software.

For Elements, our collaboration with Google Pixel 2 at the Radical Luxury space at Selfridges, we created an installation composed of a series of concentric disks of optically pure mirrored glass and projected light, forming an extruded lens.

For Elements, our collaboration with Google at the Radical Luxury space at Selfridges, we created an installation composed of a series of concentric disks of optically pure mirrored glass and projected light, forming an extruded lens.

For Elements, our collaboration with Google at the Radical Luxury space at Selfridges, we created an installation composed of a series of concentric disks of optically pure mirrored glass and projected light, forming an extruded lens.

Our real time visual and audio system took inputs from visitors to create a series of mandala-like fingerprints unique to each person's interpretation of luxury, accompanied by bespoke audio compositions.

Our real time visual and audio system took inputs from visitors to create a series of mandala-like fingerprints unique to each person's interpretation of luxury, accompanied by bespoke audio compositions.

As the mandalas formed, a Pixel 2 captured a series of images at a specific point of view to align the disks around the visitor, creating a unique sharable portrait.

As the mandalas formed, a Pixel 2 captured a series of images at a specific point of view to align the disks around the visitor, creating a unique sharable portrait.

The Experience Machine

Creative and Production