A great photograph is about optics, the skilful manipulation of light, combined with intelligent software.
For Elements, our collaboration with Google Pixel 2 at the Radical Luxury space at Selfridges, we created an installation composed of a series of concentric disks of optically pure mirrored glass and projected light, forming an extruded lens.
‘The Flipside’ is an immersive experience that invites attendees to explore the idea of ‘radical luxury’
Google, Byredo and Loewe activate Selfridges’ abandoned hotel in an immersive tech takeover
Enter the wonderful world of luxury in this multi-sensory exhibition with pieces created by Google, Louis Vuitton, Loewe, Gareth Pugh and more