Fashion Trust Arabia’s 2025 award show in Doha, hosted at The National Museum of Qatar was a large open air presentation of new creative talent in front of the luminaries of the fashion world.
The scenography was anchored by a floating reflecting pool suspended above the courtyard of the National Museum of Qatar, leading guests to the organically arranged show space.A purposefully minimal presentation, focusing on a contoured screen that seemed to float unsuspended between the architecture.
TEM were engaged as show director and creative lead, and produced all show related elements. From the conception of the project we worked to develop and visualise the scenographic and architectural elements alongside the lead architect and industrial designer, whilst managing the run of show and directing the show content packages and spatial music compositions.
The video design developed through an array of textures and materials with a regional relationship and was supported by a L-ISA driven spatial musical score that became more complex as the evening developed.