To mark the opening of Bally’s New Bond Street flagship by David Chipperfield, the studio designed an immersive environment for the VIP gala dinner. For this event we created a dynamic installation inspired by modernist furniture, taking cues from Chipperfield’s architectural references to an original store interior by Marcel Breuer in the 1920s.

The installation comprised of a series of theatrical panels, back lit semi-transparent surfaces with infills of video silhouettes to create depth.
As the evening progressed, the light installation changed and evolved to reveal the final performance piece, a live appearance by Chilly Gonazles.

The Experience Machine

Creative and Production